Site Kickoff Site Kickoff CONTACT INFORMATION Name: Phone: E-mail: What will the URL (Web address) of the site be? What is the URL of your current site (if different)? Who will update/maintain your site on an ongoing basis? Who will be the owner of the site and point person for working with Web Services on content issues? Please name one individual. Please list your target audiences for this site, listed in order of priority. Re-order Target Audience Weight Operations Target Audience Item weight Add more items more items What do you believe your site is missing? And, how would you like to see this implemented? What do you dislike about your website and why? What is one thing you think your site does well and how else would you like that implemented? Who do you envision your competitors to be (Peers)? What goals must this site accomplish/help you achieve to be considered a success? It’s important to know why you’re building the site. Is it for sales or marketing? Is it a tool for communication or an online brochure? Do you want visitors to email you? Call you? Subscribe to a newsletter? Knowing your goals will help focus your ideas for the site. What, if any, information do you have about your site’s current users (e.g., Google Analytics reports, feedback, studies)? What am I trying to sell or promote (figuratively speaking)? Even if you don’t like the idea of selling yourself, it’s what we all do, every day, if we want to be successful. Finding the answer to this question will determine what are the most important themes of the site, what to name the buttons, and the tone to use when writing the content. Do you have a goal date for launching the site? Will we need to create redirects? Please list. Redirects are old URLs that may still exist on print documents or as links from other sites. We can create redirects so that users who navigate to these URLs are forwarded on to your new address, instead of receiving error messages. Please remember to update your URL on any marketing collateral you send out at or after the launch. Re-order Redirects Weight Operations Redirects Item weight Add more items more items Do you have photos or other imagery you’d like to use on the site? The design team can explain the types and dimensions of images that can be used on the pages. Do you need online forms created? Please list. Re-order Online Forms Weight Operations Online Forms Item weight Add more items more items Do you have a significant amount of content that is only relevant to current students, staff and/or faculty? (For example forms or handbooks.) Content intended only for internal audiences should be placed on Canvas. Do you have any videos, slideshows or other multimedia to include on your site?
